Color & gender

March 21, 2011 § 1 Comment

As we have mentioned before, color always raises issues of common understanding between genders. Do women and men see and understand the same colors? Do men like purple? And which color do women dislike?

According to John Hallock’s study, men seem to tolerate more than women achromatic colors, such as black, white and gray, whereas women prefer softer, less bright shades of colors. And I am not even mentioning what may seem purple to a man, could be grape, plum, eggplant etc to a woman.

See the results of the study after the jump

Color preferences by gender

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