Word as image

October 12, 2011 § Leave a comment

The great challenge: to ‘create an image out of a word, using only the letters in the word itself and their graphic elements without adding outside elements’. That was what Ji Lee, former Creative Director at Google Creative Labs (we first met him here), did in his new book Word as Image. Have a first look of his work in this wonderfully animated video:

You can find his book here.

via Quipsologies

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